Cigna Enterprise has exhibited leadership in response to the Covid-19 pandemic through waiving out-of-pocket testing and treatment costs, improving access to virtual physicians, ensuring delivery of medications, and offering 24/7 support from 7000 doctors and nurses. To help convey these efforts to the general public and express its support for all those involved with this crisis, Cigna is launching an anthemic brand response to Covid-19. McCann Worldgroup partnered with Cigna on their new campaign to celebrate and support health care professionals and public health workers who are putting their lives on the line every day.
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