As part of Circle K's 'Here for Irelandâ sponsorship of Team Ireland, JWT Folk has developed a unique local currency to support Olympic and Paralympic athletes. The Local Currency is a technologically innovative programme that gives communities around Ireland a role to play in supporting Team Ireland, leveraging data, technology and community spirit in a way never seen before.
In Ireland, athletes who dream of competing at the Olympics or Paralympics have more than athleticism and qualification to contend with.
The Local Currency is generated by the community to help fuel their local Olympic and Paralympic athletes. Utilising Circle Kâs existing Play or Park loyalty functionality, it enables customers to collect points for themselves with the added functionality of generating unique âcoinsâ for their local Olympic and Paralympic athletes to spend on fuel, food and drink in-store.
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