INTEGRATEDUSAApril 07, 2020 16:19 (Edited: February 17, 2023 04:19)
What can we do as Americans to rally and do the things we need to do to get through the COVID-19 pandemic? Cactus wanted a big idea that called individuals to step up and take collective action, and they wanted to do it in a way that celebrated who we always have been as Americans-tough, fierce, strong, and capable of facing down the world's greatest challenges. It was also crucial that the campaign be politically neutral.
What can we do as Americans to rally and do the things we need to do to get through the COVID-19 pandemic? Cactus wanted a big idea that called individuals to step up and take collective action, and they wanted to do it in a way that celebrated who we always have been as Americans-tough, fierce, strong, and capable of facing down the world's greatest challenges. It was also crucial that the campaign be politically neutral.
