With social distancing a critical part of inhibiting the spread of COVID-19, Rochester-based ad agency Partners + Napier has created a pro bono communications effort to encourage people to stay home or - barring that - a minimum of six feet apart. The effort was the result of a task force that includes the Monroe County Department of Health, Rochester Regional Health, the University of Rochester Medical Center and Causewave Community Partners. The work includes radio and TV spots that will run during time donated by local broadcasters.
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