Enthusiastic, empathetic and efficient. These are the people who are working non-stop, going great lengths, taking risks, serving selflessly to make sure we stay safe at home. These are #TheEssentialPeople in times of crisis and lockdown in the country. These are the people providing all of us with essential services to keep our lives running smoothly. MG Motor salutes #TheEssentialPeople in a unique way with a campaign film, live on social media handles of Morris Garages India. In the current circumstances while most of us are home trying to keep ourselves and our families safe against Covid-19, there are people who are going out every day to help keep things running. Whether it is the garbage collector or the doctors...they are out there to help people. Conceptualised and designed by Cheil India, #TheEssentialPeople campaign is to show our gratitude towards them.
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