On International Missing Children's Day (May 25), Cheil Worldwide and Korean National Police Agency (KNPA) announced the launch of 'Hope Tape', a campaign to help find long-term missing children. In South Korea, 661 children have been missing for over one year, and 638 of those have been missing for more than five years. Cheil created a new packaging tape, called 'Hope Tape' which contains details of 28 children who have been missing for a long time. With 'Hope Tape', boxes delivered to every corner of the nation will be transformed into a new medium to spread information that are crucial in finding missing children.
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