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McLaren 765LT: Fearless Engineering

 TV   UK    May 25, 2020 19:19
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F93cb1_0004.png&width=200McLaren have launched a new campaign for the 765LT, the latest in the LT line of stripped back, raw and track ready McLaren supercars. The campaign is the first produced in collaboration with VCCP who, since winning the competitive pitch last year, have been working to bring more of the brand's heritage for technology, purpose lead design and pure driving thrill to life. The launch idea came from the insight that McLaren's engineers and designers are set near impossible tasks for each new model, which they brilliantly exceed.


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