In our society, women have normalized the extremeness of their period due to lack of awareness about heavy flow and therefore do not realize that their condition might require them to use different products than the norm. This Menstrual Hygiene Day i.e, 28 May 2020, RIO addresses this issue via a campaign with a series of analogies to showcase how women feel when they use a regular napkin during heavy flow and calls out the oxymoronic habit that we have become accustomed with.
VIEW THE HAMBURGER AD VIEW THE WINE AD VIEW THE LUGGAGE AD
