Wella Professionals have always intuitively known and understood the importance of hair stylists. The personal relationship, trust and ultimate confidence boost received after a visit to the salon is in many ways unparalleled. But, in this crisis filled, moment of pause across the world, it is a realisation that women are coming to quickly understand too. Originating with this deep-rooted intuition, now confirmed with survey-led data, Wella Professionals announces the launch of "But, First Hair", a campaign celebrating hairdressers and their craft. The campaign was developed by the brand's lead strategic and creative agency, The&Partnership, with social activation and campaign rollout by 1000heads.
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