In Australia, fruit, veg & nuts have always been advertised primarily for their physical health benefits. But in the wake of COVID-19 and self-isolation, we found a fresh new way of encouraging Aussies to eat more natural produce. We've-branded Aussie fruit, veg & nuts as 'The Good Mood Food' and created a campaign centred on how they positively affect mood and wellbeing.
Agency: Special Group, Australia
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