Perdue Farms has launched its latest campaign created by The VIA Agency. During these challenging times, Perdue Farms has taken a bit of a different approach for the chicken brand and chose to focus on the resilience of the human spirit in its new spots, Keep Cookin'. During these tough times we may get knocked down, but we get up, and we keep cooking. As people are spending more time in the kitchen than ever and trying to make the best of it - whether it's teaching the kids how to cook, trying new recipes, or going back to our tried and true comfort foods (banana bread, anyone?), Perdue is happy to be a part of that.
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