Creative response from a Finnish retailer to the most unexpected clothing phenomenon of spring - a collection of half-formal outfits for Finns working from home half-dressed. Comfort loving Finns took full advantage of the possibility of working half-dressed and local retail chain Prisma responded to this unexpected phenomenon by creating a special collection that combines formal upper parts with less formal bottoms into striking outfits. Ultimately the supporting campaign by TBWA Helsinki evolved into one kind of a phenomenon itself and helped to multiply sales of both, home and business wear, in the challenging times for retailers.
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