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Seen and noted

Guest Judge: Bernardo Romero, CCO, The Bloc, New York

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    June 15, 2020 11:32 (Edited: February 17, 2023 05:19)
BEST TV
Winner: Winrox 'Train to Busan'. Yes, we need more laughs. And perhaps less TV Ads with empty streets and hopeful voice overs.

Runner-up: Volkswagen 'Flower delivery'. Simple and charming.

BEST PRINT
Winner: Guinness 'Clouds'. Timely use of their tagline.

Runner-up: Cathay Pacific 'In Home Safety Card'. With Air travel passengers down by 95%, keep them engaged.

BEST OUTDOOR
Winner: PSA 'Being Black is Not a Crime'. Ditto.

Runner-up: Meter Group 'Made in Fukushima'. Beautifully made.

BEST INTERACTIVE
Winner: Ford 'Racing Stories'. Great use of social media.

Runner-up: Burger King 'Lockdown Whopper'. Another cool "free whopper" BK idea.



https://www.bestadsontv.com/news/upload/Bernardo_Romero (1).jpg
This week's guest judge is Bernardo Romero, chief creative officer at The Bloc, New York.

After being named Lurzer's Archive's
"Number One Art Director" in the world in 2015 and receiving numerous awards for global brands such as ESPN, Mitsubishi Motors, Gatorade and VIVO Telefonica, Bernardo Romero has devoted his career to healthcare, earning a reputation for driving some of the most unexpected, innovative, and authentic work in the industry.

Over the past 3 years alone Bernardo has received 24 Cannes Lions, 4 Grand Clios, 2 Grand LIAs and over 10 D&AD pencils. Bernardo has also spoken at the 2017 Cannes Lions Health Festival, and has served on the jury of multiple award shows, including Cannes Lions, Clios, One Show and as the Healthcare Craft Jury President at the London International Awards.


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