The country's leading fast-food chain, Jollibee, together with their long-time agency partner Publicis JimenezBasic recently released a video entitled, 'Beeda Ang Safety at Saya'. In today's reality where companies and the general public is plagued with anxiety and heightened safety concerns, it is not a surprise that Jollibee's way of bringing reassurance to its patrons and fans would be done in true Jollibee fashion -with warmth, Joy, and a catchy jingle.
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