The LGTBI community faces endless obstacles. One of them is not being able to participate of a Pride parade accompanied by their families. There are multiple myths and falsehoods surrounding a Pride parade, and some sexualised acts or non-modest clothing are examples of the images that become popular in the media the day following Pride. These images promote fear and prejudice and prevent families from marching along their diverse offspring. In addition to this sentiment, the pandemic caused the cancellation of all on-site and large-scale events. This is why DDB Colombia -in partnership with Mesa de Trabajo LGBT de Bogota, Pink Consultores, egoCity and Colombia Diversa- created for its client Claro the first live and completely virtual parade through Zoom and YouTube Live.
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