After more than two months of hard lockdown, Toyota South Africa Motors (TSAM) is welcoming its customers and other road users back on the byways and highways with a campaign from FCB Joburg. Featuring the agency's first TVC shoot coming out of lockdown, #ToyotaUnlocked went live on several Toyota social media platforms, local TV channels and YouTube within two-weeks from first presentation. The campaign was conceptualised by FCB Joburg's team, including executive creative director Tian van den Heever, creative director Julie Thorogood and associated digital creative director Lucy Holford-Walker. The TVC element was directed by Morgan Dingle of Your Girlfriend.
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