TENA is launching its Intimates 100% breathable range in the US with a major new campaign to show women that incontinence should not hold them back from living full and empowered lives. The campaign centres on a film created by AMV BBDO featuring a woman playfully looking at her reflection in her bathroom mirror. She talks to the camera in an honest and unexpected way, explaining wryly that she wakes up feeling 'so darn awesome' not because she takes care of the skin on her face, but because she looks after her intimate skin.
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