Kupu, Spark's te reo Maori translation app, gets a refresh in time for Matariki via agency Colenso BBDO. The app, which launched in 2018, translates the world around you into te reo Maori with a photo. This year, it reveals nine Matariki stars in objects found in your home, backyard or neighbourhood. The campaign, in guidance with renowned Maori astronomer Dr Rangi Matamua (Tuhoe), is designed to help New Zealanders better understand the intrinsic connection between Maori astronomy and the physical world.
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