A new expert sports nutrition service that reveals the secrets of elite sports scientists and coaches at Chelsea FC is set to launch through a campaign created by earned-first advertising agency, The Brooklyn Brothers. It is the agencyâs first work for the brand after being appointed this year, following a competitive creative pitch. The launch campaign for Blue Fuel was developed to rise above the noise of the sports nutrition category, which is busy with brands talking in baffling scientific jargon and complex consumer messages. 'Fuel the Way You Play' reflects the more human and democratic positioning of Blue Fuel, presenting the brand in an honest and straightforward way thatâs accessible to everyone. It also reflects the personalised approach of Blue Fuel
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