When two legends meet, great things happen. Thatâs exactly the case for Leo Burnett Tailor Made and Fiat's newest integrated campaign, "The Legend," starring The King of Rock and Roll and the New Fiat Stradaâthe newest pick-up truck for the iconic brand. The duo homed in on the concept, "New Fiat Strada. The legend has outdone itself," to bring Elvis back to screens in an innovative, timeless way. To fully replicate The Kingâs mannerisms and appearance, the team recruited one of the best doubles, Dean Z from Missouri. The team then replaced his face with a fully CGI likeness based on real scenes captured from Elvis' shows and film from 1968. To the tune of âBlue Suede Shoes,â
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