Assupol has devoted a whole billboard campaign to celebrate Eagan Sithole, an emergency care worker who is fighting to save lives during the worst pandemic in a hundred years. Through the microcosm of Eagan's story, the South African insurance company delivers a deeply moving salute to all health workers across South Africa. The campaign was conceptualised by agency Joe Public, who leveraged the power of outdoor media during the hard lockdown, when traditional billboards were mostly wasted space as hardly anyone was on the road â except for essential service personnel.
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