Coca-Cola launches a new campaign, 'Open Like Never Before', its first in EMEA, since Covid-19 changed the world in so many ways. Coca-Cola temporarily suspended all planned marketing activity in April, redirecting resources instead towards supporting its retail partners and communities. Alongside its bottling partners and The Coca-Cola Foundation, the company pledged to donate more than $100m globally to organisations leading local relief efforts. Now Coca-Cola is returning to the air with a new campaign. Open Like Never Before, created and developed by 72andSunny Amsterdam, marks a time of cultural and social change. It begins with a manifesto written specifically for Coca-Cola by award-winning spoken word artist, George The Poet.
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