In today's world, when digital is increasingly becoming the media of preference for brands, Cadbury and Ogilvy India gave a refreshing twist to a classic way to reach out to 3.2 million people with a full page print ad that gave each reader a chance to fill in their personalized Thank You, for each person who makes their lives easier each day. The print ad plays on the insight that everyone has their own unique heroes who make their lives smooth and easy but usually go unnoticed.
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