In response to Advertising Standards Authority of Irelandâs recent decision to pull Tampax's 'Tampons & Tea' advert from Irish television, TBWADublin has created its own brand of 'Irish Lady Products', in light of the complaints made by members of the public. The original Tampax ad from Saatchi and Saatchi New York, which features a talk show host giving instructions on the correct way to insert a tampon, received 84 complaints. As a result, the ASAI pulled the advert on the grounds it had caused 'widespread offence'. TBWADublin's response advert for 'Irish Lady Products' features a parody tampon pack with warnings that the product may cause 'pearl clutching and disapproving glances'.
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