Public Health England has launched a new brand and campaign, 'Better Health' - its biggest campaign since the launch of Change4Life in 2008. The through-the-line campaign has been developed at pace to tackle the nation's obesity crisis and reduce people's risk of becoming seriously ill from diseases, including Covid-19. A new TV ad and PR film are among a suite of assets designed to target the campaign audience, including South Asian, Black African and Caribbean communities. The 'Better Health' campaign is a cross-agency collaboration between M&C Saatchi, Wavemaker, freuds, Multicultural Marketing Consultancy, 23red, Manning Gottlieb, Flipside and a coalition of major brands.
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