Hypebeast brought Builders Club onboard for the latest campaign for Adidas Originals ZX, which includes a 45 second spot exploring Adidas' latest ZX range through a masterful fusion of 3D and hand animation, simulations, and CG. In order to convey the surreal, but 'oddly satisfying' feeling of the spot, Builders Club created the ZXience lab, a scientific space for experimental testing, where the new range - thе ZXneakers - is built and inspected. Jackson Yee, a triple threat star from China, together with two very prominent South Korean musicians, So!YoON! and DPR Live ('Dream Perfect Regime'), were selected to star in the commercial.
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