To celebrate Father's Day, Bradesco launches a campaign that reinforces values such as generosity and solidarity and exalts the emotional bonds between parents and children. Created by Publicis, the film depicts a father's relationship with his daughter. Along the way between a friend's house and her own house, the girl observes her father's small gestures: when he helps a salesman, when he donates a coat or when he gives flowers to a neighbor.
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