Digitas Thailand and Thailand Board of Investment wrote an open letter to crisis, in order to gain investors' confidence in Thailand, in a form of a VDO ad. The letter thanks crisis for injecting the resilience into the country and its people as Thailand has fought in multiple events throughout the history. And it also addresses the country's strengths in variety of areas. The sign-off line, Thailand, the land of resilience, marks the new proposition for foreign investors to consider investing in Thailand after the world recovered from the pandemic crisis.
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