On International Friendship Day, celebrated on July 30, Fusion Energy drink will turn all opponents into allies. The brand invites gamers to take a virtual picture with their main opponents. More than proof of the real value of friendship, that selfie will offer rewards. After all, in these hard times we are all going through, a friendly attitude, like a photo next to your gaming opponent, is a remarkable way of celebrating the date.
Agency: CP +B, Brazil
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