Leo Burnett Chicago's new pro bono work for the United Nations' 12th Global Goal centres around responsible consumption and production, and how the best way to accomplish this is by doing nothing. The 'Do Nothing' campaign is completely out-of-the-box and a sincere - yet humorous - look at how we can all make the world a more sustainable place: don't shop, don't waste food, don't use heat. Just do nothing. 'Do Nothing' showcases beloved comedians such as David Cross, Gilbert Gottfried, Bridget Everett and more as they urge the audience to do their part in doing nothing. Their fans and ad nerds alike will be thrilled to see this line-up and inspired by this message.
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