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Seen and noted

The Cloudboom: The Sound of Unstoppable

 TV   SWITZERLAND    August 13, 2020 17:29 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/22c9e_0004.png&width=200To release their brand new running shoe, The Cloudboom, On wanted to create a film that shows fast marathon-like running in the city, and meets the expectations of a high-tech product. This shoe is engineered for competitive running on concrete, so obviously continuous speed is the important topic to feature in the film. From the start the idea of a dark otherworldly city was on the table - a world that builds up, like a game activating new levels. To add this feel of a video game, the runner is guided by the neverending light. Effortlessly the runner glides through the city and demonstrates the power this shoe can unleash.

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