L&K Saatchi & Saatchi India has has launched this Jockey performance range campaign for Jockey Move. Jockey Move is the brand's foray into everyday performance wear. The range of activewear includes active bras, tank tops, T-shirts, shorts, trackpants, joggers and jackets, and comes with Jockey trademark technologies StayDry and StayFresh. Jockey Move is built on the idea that fitness is not just for the result-oriented and competitive individuals in professional sports, but also for the everyday active and fitness enthusiast, who indulges in varied light and even intensive routines to stay fit. The campaign line 'NOT JUST FOR PROS' articulates this essence and the films feature everyday fitness enthusiasts going about their regular routine workout. The multiple films have been directed by TJ O'Grady Peyton and shot in Bucharest, Romania and are live on all digital platforms. Agency: L&K Saatchi & Saatchi, Mumbai.
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