ROM Chocolate, a small Romanian brand wrapped in the colors of the national flag, offers to sponsor major international cancelled events around the globe.
Although an iconic brand on the local market it's Romania's first chocolate bar, launched in 1964 and wrapped in the national flag colors ROM would never have had the budget to sponsor big international events. However, for the launch of ROM Buzz its newest product, a chocolate wafer with rum filling the brand identified a so-far unexplored territory and decided to take action: reinventing sponsorships,
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