Shockingly, one in five children in the UK is currently at risk of going to school hungry. This issue of child hunger and food poverty is of critical importance and eating a nourishing breakfast is pivotal to a child's development. With the ultimate aim of ending hunger as a barrier to education in schools across the country, Magic Breakfast is a registered charity which provides healthy breakfasts to the children at risk. To raise awareness of this issue and to announce its long-term partnership with Magic Breakfast, Heinz has launched a major new campaign. Created by Charlie Pendarves and Chloe Stephenson at BBH London,
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