Tencent Youth Science Festival (TYSF) and Tencent, Shenzhen has developed this science campaign for TYSF's online platform. An outdoor installation in the shape of a 'space capsule' with a huge space window was built in Gansu, providing students with an immersive experience. To launch the campaign first TYSF created a PR story collaborating with Science for the science content. Second, the 'space capsule' cinema was set up in Gansu. Third, they chose to launch the activation in rural communities where education conditions can be relatively weak, to provide a story which delivered their beliefs and enhanced the brandâs social responsibility. The cinema toured in 10 schools with more than 40 events in two months. The PR stories from the collaboration with Science and the activation touring in rural communities helped achieve in-depth collaboration with CAST and Tsinghua University, who joined and extend the project to 2022, aiming at serving 16 million youth. Fun and experiential, is always the solution to dull education. Not to mention we are providing a journey in space.
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