Studies have shown that people donât think straight when they're hungry leading to loss of concentration, impaired focus and bad judgement. This makes hungry people more prone to mistakes, errors, mishaps, and blunders, the consequences of which can be troubling. To help people cope with their blunders and to make sure they donât happen again Snickers launched Hunger Insurance, the only insurance that covers you for the mistakes you make when youâre hungry. The campaign was developed by Impact BBDO in Dubai, UAE.
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