Wunderman Thompson, a WPP agency, announced today a new 360 degree campaign launch for the United States Marine Corps (USMC), 'Battle to Belong', created to recruit a new generation of young people: Generation Z, a group that is both more connected and more isolated than any preceding generation due to technology. Bringing together content filmed on location in February 2020 by Academy Award winning DP, Wally Pfister, and a music score produced by Hans. Zimmer, the work spans high-level strategy, design and full-service execution across a diverse multi-media marketing mix.
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