Itâs a hot day in the wild, wild west. A cowboy interrupts a duel to slather sunscreen all over his face, while questioning the whole idea of scheduling shootouts at high noon. Another cowboy compares a bourbonâs smoothness to the silk loungewear he has taken to wearing. "It ain't just a bourbon," he says, "it's a damn fistful." That smooth swig is Fistful of Bourbon, launched nationally today by William Grant & Sons, the fiercely independent Scottish family distiller.
VIEW THE TRAILER SPOT VIEW THE SILK PYJAMAS SPOT VIEW THE ALTERNATE SPOT
