Refuge, the anti-domestic abuse charity, has teamed up with Cosmopolitan and Love Island alumnus Zara McDermott, to lobby the government to make it illegal to threaten to share explicit images of someone, backed with a campaign created by AMV BBDO. Although it is illegal to share explicit images of someone without permission, at the moment there is no law against threatening to do so. Refuge says this is exploited by abusive partners, who use it to coerce their partners into acting against their will. The creative for #TheNakedThreat draws parallels between messages saying explicit images will be made public and traditional ransom notes â which are illegal. AMV BBDO drew on real messages received by domestic abuse victims
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