The"âDrink Responsibly. #VoteResponsiblyâ campaign is the result of a creative partnership between The Absolut Company and Pernod Ricard USA, and led by global advertising agency BBH. The campaign features TV, OOH and digital and social advertising with a simple, yet powerful message: vote first and save your drink for after youâve cast your ballot. Pernod Ricard USA has also announced today that it will close its offices and adjust schedules for manufacturing facilities on Election Day to allow all employees time off to vote.
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