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Seen and noted

Guest Judge: John McKelvey, founder/CCO, Mirimar, LA/NYC

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    September 28, 2020 19:57 (Edited: February 17, 2023 05:19)
BEST TV
Winner: Uber Eats 'Showdown' via Special Group Australia. Who doesn't want to see a Star Trek Vs Star Wars showdown over something so trivial? I enjoyed all the performance beats, particularly Sir Patrick Stewart, and think Special Group and Smuggler made it fun and easy to watch.

Worthwhile mention: Fistful of Bourbon 'Fistful of Bourbon Trailer'. This went fast for a two-minute piece. It's a worthwhile mention as parts of this really have great little performances and tight writing. I enjoyed it and did not see all the dialogue coming and it was a lot of fun.

BEST PRINT
Winner: Ikea 'Anti-Ageing Cream' via Mother, London. I love the simplicity of it. It's insightful, it's true, and it pairs a practical Swedish tone with a clear visual concept well executed.

BEST OUTDOOR
Winner: McDonald's 'Bitten Billboards' via TBWA Paris. Nice appetizing pieces of edible outdoor. With so many ads made for McDonald's over the years, it's cool seeing things that feel simple and fresh. And it made me want a burger and fries.

BEST INTERACTIVE
Winner: Walt Disney World 'Pixar Street View' via Yellow Shoes. Ideas that have faith in the curiosity and passion of their audience are always interesting. Pixar and Disney fans don't miss a beat, taking over Streetview for such huge brands and creating attention at such a low cost is impressive. Making this concept clever, ambitious, and simple.

Worthwhile mention: World Alzheimer’s Day 'The Wayback 360'. A worthy mention is the Alzheimer's piece. While a lot of people can't remember England winning in a long while, that aside, this is a beautiful idea with the powerful potential to guide memory. This is a very human use of VR. I love technology that expands our empathy. It suffered a little that I could only view the video of one section, not experience it in VR, but I like the powerful idea, the intent, and the empathetic angle.




https://www.bestadsontv.com/news/upload/JohnMcKelvey_Headshot.png
This week's guest judge is John McKelvey, founder and chief creative officer of Mirimar in New York and Los Angeles.

John McKelvey is an Emmy award-winning writer, founder, and chief creative officer of Mirimar - Los Angeles and New York. Mirimar is an independent creative agency that creates cultural impact for brands at the intersection of advertising, entertainment, and technology. John McKelvey was previously co-founder of JohnXHannes. AdAge's U.S. Small Agency of the Year in 2019 and 2018 - Top 10 World's Most Innovative Companies by Fast Company - and awarded #3 Worldwide Independent Agency at the Cannes Lions.

Throughout his career working in the U.S, Europe and Australasia, John McKelvey has partnered with the world's leading brands, athletes, and celebrities to tell authentic stories in culture. Including Apple, Beats By Dre, Nike, Under Armour, Google, Squarespace, Expensify, Klarna, and Montefiore. Recent work includes the global launch of Klarna Swedish For Smooother Shopping. Expensify Th!$ the world's first music video you can expense with rapper 2 Chainz, the feature film "Corazon" a Tribeca Film Festival finalist that won the Cannes Lions Grand Prix and partnering with John Malkovich and Squarespace. McKelvey's work has been awarded the highest industry accolades for both creativity and effectiveness, including an Emmy, multiple Cannes Grand Prix, Webby Awards, Best of Show at The One Show, D&AD and Gold Effies. As featured in the New York Times, Time Magazine, Vanity Fair, Vogue, Wall Street Journal, and on CNN, ABC, The Tonight Show Starring Jimmy Fallon.

John McKelvey has been honored by the United Nations and ranked number one Creative Director on the One Club's rankings in the U.S. He's also recently judged D&AD, Cannes Lions, and delivered the keynote speech at Princeton University's media summit.

For more visit: Mirimar.


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