General Mills Australia has launched an international sports influencer led initiative via Thinkerbell, to herald the arrival of Old El Paso Tortilla Pockets, a new global product innovation uniquely designed for mess-free Mexican mealtimes. The campaign sees the brand kicking off a social media challenge, the #MessFreeChallenge, featuring Australian, British, Spanish, Swiss and French sports stars, stress-testing the product by holding and eating a filled Old El Paso Tortilla Pocket, whilst playing their sport.
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