From now until October, the Google Street Car will again be spending time in our country. Mooimakers is using this opportunity to ask all Belgians to tidy their streets in preparation for this famous car bristling with cameras. After all, nobody wants to see their own street blighted by litter on the internet. With this campaign, Mooimakers is reinforcing its message, while being original in making Belgians aware that they should look after their neighbourhoods. The arrival of the Google Street Car is often a source of inspiration for all kinds of creativity. Some people even go as far as following the car so that they can appear on Googleâs images. But photobombing aside, these images can also reflect the unhygienic state of certain streets.
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