Pernod Ricard USA will be announcing a first of its kind advertiser-led industry program to combat hate speech online. The program, #EngageResponsibly, is not just a follow up response to the Facebook boycott, but an entirely new, large scale program that has the endorsement and participation of the advertising industry through GARM and the ANA and the support of Salesforce and WPP. Social media platforms are an indispensable tool in modern marketing, yet hate speech has made the platform a reputation hazard for brands. #EngageResponsibly is intended to let advertisers safely continue to use social media by giving consumers, brands and platforms the tools to take tangible actions against hate speech online.
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