Humanaut is known for creating humorous campaigns for clients that lampoon the serious tone of classic ad tropes such as public-service announcements. Its latest spot is a direct appeal to brands in which founder / chief creative director David Littlejohn uses this parody approach to announce the agencyâs latest service offering: brand roasts. But it is no joke - itâs an actual service designed as a win-win for brands seeking brutally honest consumer insights and comedians who are suffering greatly as live venues have closed because of the Covid-19 pandemic.
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