Littlewoods Ireland and Folk Wunderman Thompson have launched a new ATL campaign as part of the online retailers 'Style Meets Substance' GAA sponsorship platform. The new campaign celebrates the people behind the game, the fans and their passion for hurling. It follows the energy of the road to Championship and how that journey differs fan to fan, team to team, county to county. They are people of substance, and as the TVC brings to life, the Championship is where they come to life. The new campaign launches today
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