Hello and Breast Cancer Cure launched a campaign to drive donations across breast cancer awareness month.Based on the 13th century proverb 'For the Want of a Nail', it reminds people that seemingly unimportant acts can have grave and unforeseen consequences.660 bespoke pieces of artwork have been developed, all with different pantones of skin colour, to reflect the number of women lost to breast cancer every year. Each one personal. Each a subtle nod to the stark reality.
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