Creative agency Andpeople has teamed up with active-streetwear label P.E Nation to create a custom-built augmented reality (AR) dressing room ahead of the labelâs latest launch. The digital dressing room was unveiled to coincide with the launch of P.E Nation's 'Sustainable in Snow'collection. In partnership with Andpeople and the globally recognised team behind the Institute of Digital Fashion, the Instagram AR filter allows customers to step into an international snow environment where they can 'try on' selected garments from this original collection. that operate within the space have been forced to re-examine customer communication and engagement.
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