Select Harvests has launched âEat Lucky. Live Luckyâ, a new positioning and integrated brand campaign for its household favourite, Lucky Nuts.Lucky Nuts has not released a national consumer campaign for some time and required a memorable hook to remind consumers of the brand in particular the brand name.Created by Saatchi & Saatchi, the national campaign is set to launch on broadcast television, across social and in print. Jae Morrison from Finch directed the campaign film.
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