This campaign is the co-operation between Major Cineplex and Thai Health Promotion Foundation. The mission of Thai Health Promotion Foundation is to encourage Thai people to live healthier, so they consistantly promote for people to stop smoking, stop drinking alcohol and to exercise regularly. For this campaign, Thai Health Promotion Foundation has got complimentary spots from Major Cineplex Cinema to promote for people to turn off their mobile phones while watching movie. Our challenge is to develop a series of cinema ads that can communicate to people to turn off their mobile phones and convey the Thai Health Promotion Foundationâs missions seamlessly.
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